U.S. HISPANIC

Univision Deportes’ presentation of the FIFA World Cup Brazil 2014 has reached 54.1 million Total Viewers through 32 matches

Maribel Ramos-Weiner | 24 de junio de 2014

Univision Deportes’ coverage of the USA vs. Portugal match averaged 6.5 million Total Viewers

Univision Deportes’ presentation of the FIFA World Cup Brazil 2014 has reached 54.1 million Total Viewers through 32 matches, reaching more viewers than the entire 2010 World Cup (49.1 million viewers).Univision Deportes’ coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +48% among Total Viewers and +34% among Adults 18-49 through 32 matches. (Source: The Nielsen Company, NPM, Fast Nationals, L+SD data).Univision Deportes’ coverage of the USA vs. Portugal match of the FIFA World Cup Brazil 2014 delivered the most-viewed USA match in Univision Deportes World Cup history, with an average of 6.5 million Total Viewers and 3.6 million Adults 18-49. The match aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), on Sunday, June 22, 2014.Univision Deportes’ USA vs. Portugal match out delivered the opening USA match (vs. Ghana) of the 2014 World Cup by +35% with Total Viewers and +31% with Adults 18-49.The USA vs. Portugal match on Univision Digital was the most watched live stream on June 22, with 1.5 million views, ranking among the top ten most watched live streams in Univision Digital’s history.More people watched the USA vs. Portugal match on Univision Digital than watched the 2014 World Cup opening ceremony and match combined (June 12).

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